AMSTEL MALTA (WE'VE GOT BALLS)
Amstel Malta, the brand that encourages Nigerians to step into the spotlight and be their best, stepped in as the only brand willing to sponsor and rally the nations support for our female national football team, the Super Falcons, as they headed to France for the 2019 World Cup.
Nigerians don’t really care about women’s football. A shame considering our Super Falcons are 9 times African Champions. We knew rallying support for the women’s world cup for our girls would be an uphill task. While it wasn’t a surprise that the national female football team, the Super Falcons qualified for the world cup for the 8th time in a row, to many it wasn’t noteworthy or news worthy.
As 9 times African female football champions and the current defending African champions, we were able to support our girls with a bold statement. #WeGotBalls.
To reinforce our message we put together an amazing team of women, both cast and crew, to develop our campaign. We kicked off the campaign with a multi- channel approach that started with a PR story proclaiming the power of women.
The campaign earned us 5% increase in sales of Amstel Malta, 80% positive sentiment and over 3 million organic engagement online within first 2 weeks.
Most importantly, support for Super Falcons grew across the nation.