Leo Burnett Lagos Named ‘Young Advertising Agency of the Year’
Leo Burnett Lagos, one of Nigeria’s fastest growing agencies based out of Africa’s most vibrant city, Lagos has clinched a coveted maiden edition of Brandcom Young Advertising Agency of The Year in 2019 at the recently concluded Brandcom festival in Lagos Nigeria.
The creative agency, which is driven by the belief that creativity has the power to transform human behavior, overcame other young and vibrant advertising agencies to clinch the prestigious award at the Muson Centre, Onikan Lagos at the weekend amidst pomp and glitz. Speaking after receiving the award, Esosa Osagiede, Creative Lead at Leo Burnett Lagos said the agency has gradually carved a niche for itself, by winning some of these competitive laurels even though it is still one of the youngest in the industry.
According to her, when Leo Burnett Lagos came on the scene we came with new a thinking; the HUMANKIND philosophy; and with this in our focus, we set out to not just create campaigns but transform human behavior.
On the future of the agency, the Creative Lead believes that Leo Burnett Lagos' future in Nigeria and sub-Saharan Africa is extremely bright. Osagiede said "Every client that comes on board is always eager to do things differently.” Borrowing from what the organizers of Brandcom Awards have said, "real work should be rewarded and awards should not go to the highest bidder". Leo Burnett Lagos believes strongly that campaigns should not just impact on businesses, but also on the consumers.
That is what Leo Burnett is set out to do and that is what we’ve done that earned us this award. ” According to Esosa, “the moment we start to think we have arrived, is the moment a decline will happen. We are passionate about brand building. We are taking solutions to businesses and not just saying to them but showing them that; we are the ones they should be working with". Leo Burnett Lagos is on a mission to serve human needs using creativity because we are all about people and purpose. And we love it!