Leo Burnett Lagos Wins Nigerian Breweries BTL Pitch
After an impressive show in a keenly contested multi-agency pitch, our agency bagged the Nigerian Breweries BTL Account.
Feedback from the pitch indicated that we demonstrated a clear understanding of the target audience as shoppers and not just as consumers in designing trade channel communications focusing on Premium and Modern Trade.
Some people wonder why our campaigns are so effective, and how we are able to understand people so well. Our competitive edge is built on our shopper-marketing tool ‘Arc’; we call it our secret weapon. We invest in people research that gives us a deeper understanding of shopper attitudes and behaviours; and our clients true competitive advantage.
By understanding the human truth behind the how and why shoppers make choices in a retail world that is constantly reinventing itself - We get people to choose a brand over another. Our ideas are born from truth and made to sell by connecting, inspiring, being talked about and, ultimately, acted on.
‘Arc’ empowers brands to understand consumers as shoppers because we see a clear difference in behavior at consumption and purchase moments. Also, taking in cognizant that Nigerians are living in an extraordinary age of cluster options, it makes it imperative for brands to simplify their purchase journey.
We are excited to leverage our expertise and experience (having worked across categories) in shopper marketing to design and implement distinctive shopper experiences for Nigerian breweries.