In 2016, Nigeria slipped into a recession. This pushed the price of basic food items up for the average Nigerian homes. Maggi as a caring brand instead of increasing prices did the exact opposite, it decided to reward people with 7 extra cubes to help them through the hard times. This became the #GETMOREGOODNESSWITHMAGGI campaign. A campaign that not only rewarded people with 7 extra cubes, but also with budget friendly life hacks using the cubes for the family’s wellbeing.

A people’s heritage is their source of pride and greatness. Sadly many African youths know very little about the rich heritage of their land. The stories of the great Kings and Queens of Africa, their feats of valor and enterprise almost forgotten. In it’s place images of slavery, war and corruption fill the media. We decided to remind everyone of Africa’s rich proud heritage and link today’s youth to an era when we were kings.

Nobody wants to talk about pensions during the Holiday season, especially not young people. So how do we grab their attention and show them that everybody deserves to retire to a life of luxury after years of hard work? Simple! By retiring the most hardworking, long-serving, person of the season… Santa Clause.

When the country’s capital airport shutdown for six weeks, Halogen Security, the foremost Integrated Security Solutions provider in Nigeria wanted to introduce their VIP travel service to high net worth individuals. We created this print material to show that the brand understood how priceless life really is and offered solutions that matched.

The brief from the client was simple: “Every time we give out promo codes, people forget the number the minute after the ad is done. We would really like it if people put it in their heads”. To “put anything in your head” is a popular (Nigerian) phrase meaning to commit something to memory. So that’s exactly what we did.